bAta shoe museum
The concept of the simple linework image of stairs allows for an open-ended conversation between the viewer and the museum. Stairs come with an act of movement—walking up or down. This movement is possible because of the stability of the staircase itself. It is grounded because of its boxy nature, but when combined with colors and imagery it becomes a symbol of movement.
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Shoes on a poster have never looked better. The posters are colorful, exciting, and vibrant. The collage style of shoe cutouts combined with bold type and patterns allows the museum to show its creativity and sparks intrigue.
To combine the desired brand values of sophistication and engaging design, there is a stark contrast between the printed poster/brochure and the physical asset designs. Where the posters are vibrant, the stationary is sleek, refined, and professional, with minimal distractions and color. This makes the brand trustworthy and reliable.
