WHO WAS SHERE HITE?

This project was all about grabbing the attention of readers through a double-take. The type is used in a manner familiar to most, but unexpected in an editorial setting. It’s exactly what you think it is—the type is, in fact, supposed to look like boobs.

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Shere Hite was a revolutionary in women’s sexuality in the 70’s and 80’s. An article about such a distinct woman needed a design that matched the taboo topics of her legacy.