CAR WASH INSTAGRAM REFRESH
What better way to remember a summer-long fling (a summer internship) with an advertising agency (Drake Cooper) than a total refresh of a client’s Instagram feed? We’re talking a consistent color palette, killer imagery, and fun Idaho-centered graphics. Out with the old, in with the new.
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Take a good look at the current Instagram feed. Notice anything? I do. There’s a lack of cohesion across the design style, a lack of a consistent color palette that aligns with the brand and the website, and the horizontal rectangle posts are getting cut off. All this makes for an unaesthetic feed. And in this day and age where aesthetic Instagram feeds are everything, something needs to change.
Ok now we’re talking. Here we’re seeing some cohesion and a defined brand personality. It’s risque, it’s playful, colorful, friendly, pretty much everything you could ask for in a car wash’s Instagram feed.
What better way to catch a customer’s attention than a big in-your-face “YOU TURN ME ON”? These fun posts are to be used in the feed to add a bit more “pizzaz” to the narrative of the Instagram feed. Yeah, this car wash has your typical announcement posts and hour change posts, but look what it also has? “Hot, Steamy, Quick”.
Here’s a closer look at what we’ve got going on. A beautiful gradient post highlighting everyone’s favorite word, FREE, along with the car washes free amenities offered, a subtle Idaho callout with the announcement posts, and a unique wave design used to create a fun easter egg on the feed as three waves line up. Unity in variety. Oh, and of course everything has matching story posts. Wouldn’t want those stories to feel left out.
Oh it just keeps getting better, now there’s a do’s and don’ts guide. Perfect for clients who want to have good design but also take control of their own posts so they can do it themselves. All while keeping consistent with the beautiful refreshed feed.
Do’s and Dont’s guide
The above project was a proposed option for the Epic Shine Car Wash Instagram feed. Everything here was created during the 2024 Backstage Pass Internship at Drake Cooper. Finn was given the opportunity to spearhead the design of the Instagram posts while the other interns worked on filming Reels for the feed.
