DOOM + GLOOM
Straight out of the dungeon, the idea for Doom + Gloom came from making a coffee brand dedicated to creating the most bitter coffee grounds possible. It was simple to decide what the bitter flavors should be—dark chocolate, citrus peels, and ginger.
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For a coffee brand with a name like Doom + Gloom, it only seemed right to lean into heraldry, specifically castles and dragons and dungeons—as much mischief as possible. But it’s pairing it with a three-headed Irish Ellén Trechend, chains, bricks, scales, and deep, intense colors, that allows the brand to fully encapsulate everything a bitter coffee brand should be—mysterious, mischievous, bold, and refined.
Such a refined brand as Doom + Gloom deserves merchandise that provides the feeling of drinking the bitter coffee. Therefore you can find blunt messaging and elegant patterns on items such as a baseball cap or a t-shirt.
